Albert Fried & Co. has selected Global Wealth PlatformTM (GWP) from SS&C Technologies Holdings to support its growing boutique prime brokerage business.
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According to a press statement, the New York-based Albert Fried & Co. was looking to gain a competitive advantage by using Web-based performance reporting to enhance its internal processes and client service. The broker-dealer will use SS&Cs performance and client reporting capabilities as part of a hosted middle-to-back office platform to provide customers with analysis and reporting.
The software will be deployed on a hosted basis. This will minimize Albert Fried’s internal IT costs while also using SS&Cs data management capabilities.
Over the past several years, we have seen impressive growth in our prime brokerage business, said Carl Lang, chief technology officer, Albert Fried & Co. SS&C enables us to deliver sophisticated client service with state-of-the-art web-based wealth management data-driven technology, performance and client reporting.
We are committed to serving the broker-dealer community and are proud to add Albert Fried to our list of broker-dealer customers, said Bill Stone, chairman and CEO of SS&C Technologies. Were confident that our leading technologies will help them better serve their clients and streamline their operations.
Founded in 1919, Albert Fried & Company, LLC established its roots as a specialist firm on the New York Stock Exchange shortly after World War I. It boasts that it has “since evolved into a premier institutional-centric financial services organization, providing prime brokerage and clearing, execution, trading services and trading technology, commission management and top-level research along with other services.”
