Tradier has revealed its plans to launch the Tradier Hub, a new platform that provides over 100 plus platform choices, insights, education, and expert analysis in a seamless and digital experience.
According to Dan Raju, CEO, Chairman, and Co-Founder, in a legacy industry where traders are used to single vertical offerings from their brokers, Tradier will be enabling a “true marketplace that drives choice and value through an engaging content experience”.
In addition to the new platform, Tradier is planning to expand its API offering, which will will include portfolio margin, futures, crypto and an expanded RIA product, Raju said.
“Tradier is planning to add tools, choices, and pricing with active futures traders in mind, expanding the Tradier API model to support third party integrations with futures trading, an expanded seamless experience across existing equity and options platforms with futures, and provide great futures service and support,” he commented.
On Thursday, April 13, Tradier closed a $24.6m Series B funding round, led by PEAK6 Strategic Capital, with participation from existing investors F-Prime Capital and KF Business Ventures.
The funding will be used to support Tradier’s growing trade volumes, new product launches and expand operations.
“PEAK6 Strategic Capital has an extensive history of investing in Fintech and is very happy to partner with Tradier. We are impressed with Tradier’s simple, yet scalable business model and unique mix of products and services,” said Jay Coppoletta, Chief Corporate Development Officer at PEAK6.
2022 was a record year for Tradier, with traders who signed up for the platform’s subscription plans averaging an account size of $30,000 and executing an average of 150 trades each month.
Tradier’s equity share and option contract volumes have increased 100% year-over-year.
The funding comes on the heels of the emergence of a new base of active retail traders who are demanding more custom platforms and content engagement.
Tradier dubs this phenomenon the “graduation effect,” as active retail investors demand a more differentiated brokerage offering compared to the traditional single platform offerings from brokers.
“Tradier’s mission is to create a network where traders can choose their own platforms to meet their evolving needs while being empowered by great educational content and low fees. Our embedded brokerage model powers us with intelligent data to better understand retail behaviors across over 150 connected platforms every day. We have an extremely loyal partner base and active trader community,” said Raju.
“Our agile team has been able to capitalize on the market changes and service them with technical innovation and dedication,” he added.
