Webull, a low-cost trading platform, has expanded its product offerings, adding futures and commodities trading, which gives customers an opportunity to further diversify their portfolios.
According to Arianne Adams, Chief Strategy Officer and Head of Derivatives at Webull, the firm is launching Futures trading to respond to customer demand, expand global access with a more diverse product set, and enhance its value proposition for the fastest growing customer segment in the industry.
“Brokerages are pushing into the futures space in response to demand from retail investors for more diverse financial products and functionality,” she commented.
Access to futures has traditionally been reserved for institutional investors due to its sophistication, she noted.
“Futures trading has and will continue to be an important product for portfolio diversification and Webull is proud to extend its legacy of democratizing access to financial products through this offering,” Adams told Traders Magazine.
Futures trading will provide Webull users with a platform to participate in the futures market by enabling them to speculate on the directional/price move instead of owning the underlying asset.
Futures trading empowers Webull customers to take their investment strategies to the next level by diversifying their portfolios and managing risk.
It also provides users with access to a wide range of global markets, allowing them to participate and effectively deploy leverage in their investment strategies as they can speculate on major economic events and assets.
Webull customers will also gain exposure to various asset classes, such as commodities, currencies and indices, as well as tools to better understand these investments.
The product will initially focus on futures outrights in a select group of highly liquid futures markets, complemented by some of the most common order types like market, limit, stop market and stop-limit orders.
Adams said that Futures are a compelling investment opportunity for retail traders because they enable investors to diversify their portfolio trading tools to help manage macro risk more efficiently.
“They also provide investors with access to the global markets, allowing them to participate – when historically access might not have been readily accessible,” she said.
Webull customers who are interested in utilizing futures, but are not familiar with the product, can utilize a full suite of educational material and advanced tools and analytics.
This offering is currently available in the US with plans to expand globally in the future.
According to Adams, Webull takes pride in evaluating retail investor sentiment and delivering products that meet their demands.
“We will continue to provide innovative trading products, investing tools, and educational materials that give retail investors a more seamless trading experience and allow us to grow our customer base,” she said.
