If the partners at Einhorn & Co., a small Big Board specialist, had any doubts about selling out in the summer of 1999 to the big Dutch trading house Van der Moolen Holding, they soon vanished.
In January 2001, Time Warner, one of Einhorn's top money-spinners, was delisted following its merger with America Online. The loss would have been devastating for Einhorn as Time Warner represented about a quarter of its revenues. But as part of Van der Moolen Specialists USA, the fifth largest specialist at the New York Stock Exchange, the traders at Einhorn survived to trade another day.
Einhorn is one of seven small and medium-sized Big Board specialists to sell out to Van der Moolen Holding in the past two-and-a-half years. One of the two largest, Lawrence, O'Donnell, Marcus became the platform upon which Van der Moolen Specialists was built in 1999.
It contributed four members to the firm's six-man management committee, including chief executive Jimmy Cleaver. The build-up followed an earlier aborted attempt to create a presence on Wall Street through a tie-up with the specialist LaBranche. The other large specialist, Fagenson, Frankel & Streicher, came aboard in 2000. Robert Fagenson, its CEO and a former New York Stock Exchange vice chairman, also joined the management committee.
Crowded World
Van der Moolen Specialists now trades 395 stocks, or 15 percent of the total number of NYSE stocks, with nearly 70 specialists and 230 clerks all piled on top of each other in the crowded world that is the floor of the New York Stock Exchange.
The firm is the only partnership among the top five specialists. Van der Moolen Holding has a 75 percent stake while 53 U.S. partners own the balance. That minority stake serves as an economic incentive, of course, but also engenders a family business-like culture, executives say.
"Everyone is very close here," said Joe Bongiorno, a managing partner and co-head of floor operations. "We're all friends, not just partners."
As Van der Moolen Specialists, the traders hope their collective might and larger capital base will allow them to prosper on an increasingly competitive Big Board floor.
Only eight specialists remain at the Exchange, down from 54 in 1986. The top five control over 90 percent of the volume.
Van der Moolen's rapid build-up has made it a contender for the major leagues, but it is still the kid brother in a room full of big boys. The firm trades 11 percent of the volume, but LaBranche trades 27 percent; Spear, Leeds & Kellogg trades 24 percent; Fleet Meehan trades 18 percent; and Wagner Stott Bear trades 16 percent.
Size matters. A large equity base helps a specialist firm stomach the increasingly huge positions it must take. In addition, that capital and a firm's market share are major selling points when bidding for new listings.
Those new listings, or allocations, are the lifeblood of any specialist. Unlike the Nasdaq market maker, a specialist can only trade those stocks he is allocated. And, the bigger and more actively traded they are, the greater the profits. In the first six months of 2001, about 30 percent of Van der Moolen Specialists' revenues came from its ten most active stocks.
Jefferies analyst Charlotte Chamberlain is not sanguine about the firm's prospects. In a report, she notes that a nine percent share is not enough to attract "high-trading-volume prime listings."
Chamberlain says that Van der Moolen Specialists "faces not only declining market share, but potentially dwindling profitability." It will be stuck with thinly-traded stocks, for which it will have to provide loss-making liquidity, she adds.
Before March 1997, a company seeking to list its shares on the New York had its specialist chosen for it by the Exchange. Since then, the listee has had the option to choose its own specialist. Most apparently do so. And of the 21 new listings in last year's first quarter, none went to Van der Moolen.
Another Edge
Three of the top five specialists have another edge: They are owned by large banks with underwriting capabilities. The theory is that the banks will steer their IPO clients to their own specialist units for aftermarket support. Spear, Leeds is owned by Goldman Sachs; Fleet Meehan by Fleet Boston; and Wagner Stott Bear by Bear Stearns.
Chamberlain has a buy recommendation out on Van der Moolen Holding's ADRs, but largely because she views it as an attractive takeover target. It is simply not big enough.
"Without a good shot at the best listings, Van der Moolen Holding's earnings growth is limited to overall market growth," she said. "The franchise value of the NYSE specialist operations will gradually recede over time."
The remaining specialists are apparently too small to give Van der Moolen Specialists the heft it needs, assuming it could acquire them.
Big Boy's Club
Van der Moolen lost its chance to join the big boys' club when a deal with Wagner Stott Mercator fell through. A combined Wagner Stott/Van der Moolen would have accounted for about 20 percent of NYSE volume last year, putting it fourth in the rankings. Instead, the plum went to Bear Stearns.
But while Van der Moolen may be at a size disadvantage, its executives argue that the very nature of the firm bodes well for the future. Because much of the growth of the New York Stock Exchange will come from foreign listings, a transatlantic trading house has an edge.
Of the $16.2 trillion in market capitalization represented by the Big Board's 2,646 companies, $5.5 trillion, or one-third, is attributable to foreign listees. That is significant when one considers the total number of stocks on the Big Board has declined from 2,769 since 1996.
Van der Moolen says it can ensure a smoother trading experience for a European company's shares both at home and on the Big Board, if it opts to list there.
The key is information flow, say Van der Moolen executives. "If something is happening in a stock," said Mike Stern, managing partner and co-head of floor operations, "we'll get a call from Europe."
This communication link was the basis for Van der Moolen's first foray into the U.S. market in the mid-1990s. The Dutch dealer bought a 24.9 percent stake in LaBranche in 1995. The hope was to establish a relationship in which the two firms passed the book' when one market closed and another opened. Van der Moolen would trade the European shares in Europe; LaBranche would trade the ADRs in New York.
But when Michael LaBranche became president in 1996 the relationship foundered. His preference was to chart an independent course funded by a public offering. In 1999, Van der Moolen sold its interest back to LaBranche for $90 million.
The Dutch firm's urge to merge with a New York specialist happened because of problems on its home turf. As the largest specialist on the Amsterdam Stock Exchange, trading between 40 percent and 45 percent of the volume, Van der Moolen hit a brick wall in 1994. The bourse decided it was too big and would not give it any more allocations. Its growth stunted, Van der Moolen went in search of greener pastures.
According to Casper Rondeltap, the only Dutch member of the six-man board, the firm was drawn to the New York Stock Exchange for its specialist system and tremendous volume.
Euronext
Hastening the firm's need to spread its wings was last year's elimination of the specialist function by Euronext, the electronic stock exchange superceding the Paris, Amsterdam and Brussels exchanges. Euronext adopted the Paris bourse's trading system which works with "market makers" rather than specialists. Market makers do not have exclusive franchises, but, rather, compete with each other.
Van der Moolen has, in effect, bet much of its future on the New York Stock Exchange. And the transformation has been nothing short of dramatic. In 2000, a year in which four of the seven specialists were in the Van der Moolen fold, the NYSE specialist operation grossed $250 million, or 64 percent of total revenues of Van der Moolen Holding.
In 2001, with all seven specialists in tow, it is expected to make about $220 million. Revenues are lower – the loss of Time Warner hurt – but the percentage of the total gross hit 72 percent. It's the mirror image of 1996, when European operations accounted for about 70 percent of the pie.
Profits at Van der Moolen Specialists, like those of most specialists, come largely from trading on a principal basis. Typically, according to the firm's executives, it's a case of doing well by doing good. Van der Moolen supplies brokers with liquidity and later unwinds those positions at a profit.
In fulfilling its obligation to make "fair and orderly" markets, the specialist profited on 93 percent of all trading days during the first six months of 2001.
Most of Van der Moolen's principal trading efforts apparently involve either "staircasing" a stock so its upward or downward trajectory goes smoothly, or offsetting intra-day imbalances between buy and sell orders.
When staircasing a stock, the specialist will use the firm's capital to ensure that the customer does not trade at a price too far removed from the last sale. For example, if a seller is faced with a last sale of $29.15, but a best bid of only $29.05, Van der Moolen may step in and buy the stock at $29.10. Staircasing is done mostly in the less liquid names since there is enough natural' trading interest in the big stocks.
A specialist is permitted to trade purely opportunistically if all customer orders are satisfied. Van der Moolen executives say, however, it is impossible to ascertain how much of its profit results from obligation and how much from opportunity.
"They go hand in hand," said Mike Hayward, managing partner and co-head of floor operations. "It's impossible to break those numbers out."
Last year, 84 percent of its floor revenues came from principal trades. The remaining 16 percent came from the commissions received when acting as agent for customer limit orders. Whether a broker in the crowd hands the specialist a slip of paper or the order comes in electronically, Van der Moolen will watch the order until a match presents itself. For doing this, it makes an average of 15 cents per 100 shares.
This is not a growth area. Decimalization and new rules from the New York Stock Exchange have reduced the opportunities for specialists to profit from executing limit orders.
In 2000, the Big Board increased from two minutes to five minutes the amount of time an order could sit on the specialist's book before becoming billable. The rule change decreased the number of billable orders.
Penny Increments
Decimalization exacerbated the situation. Contrary to some reports, trading in penny increments has not caused the number of limit orders arriving at the floor to decline, say Van der Moolen execs. Those arriving, though, are more likely to be marketable because all the additional price points provide more trading opportunities. Marketable limit orders are, of course, unbillable.
The reduction in commission revenues hurts, but Van der Moolen says it's first and foremost a trading operation. "We don't rely on our commissions," said Bongiorno. "If we don't make it in trading, we're not making it."