Eight years ago, Lee Bulleri was given two months to live. The doctors diagnosed stomach cancer. Bulleri was scared.
"They took out most of my stomach and my esophagus and I went from 220 pounds to 130 pounds in body weight," recalled Bulleri, the 56-year-old head and an over-the-counter trader at Sherwood Securities in Chicago.
Two nights before he was wheeled into surgery, Bulleri was at home in bed, cursing and swearing like a madman.
"I couldn't even swallow water. I was lying awake in the dark. I was talking aloud to God using a lot of four-letter words. This was going on for about an hour or so and my wife Patricia walked by and said, Lee who are you talking to'?
"I am talking to God, I am praying,' and she said, What, with that mouth of yours, you are talking to God?' I said, I am praying and if he doesn't know me by now, the last thing I want to do is tee him off.'"
"I asked God, Do I have to die and how do I die?' I said, I really don't want to die, I want some reason to live and to survive.'"
Bulleri paused for reflection. "Now God works in mysterious ways, as you know. I have this friend, Arnold Greenberg, a nice Jewish boy who worked in Denver for Sherwood before he recently retired. He's a little offbeat like myself, wears jeans and has a ponytail. His wife is an holistic nurse."
"Anyway, the next morning, the bell rings and a book is delivered, Getting Well Again [by O. Carl Simonton M.D. and Stephanie Mathew Simonton, Bantam Books] along with a tape on meditation sent by Arnold Greenberg. I read the book and listened to the tape. That night was the first night in weeks I slept without tossing and turning."
Bulleri had found hope.
Beating back cancer for 12 months, Bulleri was on sick leave from the Chicago Corporation (now part of ABN AMRO) where he ran the desk, handling orders routed by Sherwood in New York.
But he said something inexplicably mysterious saved his life.
His friends were dumbfounded. "I honestly think, given what Lee went through, another man would have crumbled and died," said Bill Black, a sales manager at Troster Singer in New York, and a friend of Bulleri's. "Lee is a very very powerful man. He has tremendous internal fortitude. He rose like the Phoenix from the ashes." Bulleri himself provides no rational explanation, but recalled facing the doctors when they told him he had perhaps a 20-percent chance of survival. "I have never done things like normal people," Bulleri said, "so why do you think I am going to sit down and die? I was obstinate."
Later, Bulleri, who likes a pint, was visiting a pub and saw a sign that said Good Patients Never Leave The Hospital Alive. The rest of the story is predictable. "I cursed the nurses, I cursed the doctors, I cursed the surgeons going in for my experimental treatments. A few months went by, then eight months, and I was down to 100 pounds and had tubes in me, and was as bald as a cueball, and I asked the doctors, What should I do?' And they said, Do what you did before you were sick.' So I realized they were not as smart as they thought they were."
Bulleri made a full recovery, gained weight and started living life again as the fun-loving sales trader with a new purpose in life. He calls it present moment awareness. Helping out a buddy. Living for today. Pressed, Bulleri says he mails self-help books to buddies and to strangers he meets at airports.
"He's probably the only person in the industry that does things for people that have nothing to do with business," said a friend of Bulleri's, Dennis Green, head of Nasdaq trading at Legg Mason Wood Walker in Baltimore. "That's really a rare quality."
This is the story about an Italian-American from the Southwest Side of Chicago, the son of hard-working immigrant Ottavio Bulleri, the youngest and eighth son of 11 children, who left the family farm outside Buenos Aires searching for a better material life in the Windy City. Ottavio, an Italian name, which translated, literally means the eighth son, died when Lee was 15.
But the old man would be proud of his only child, Lee. The younger Bulleri has status and made money on Wall Street. Even so, his friends say he still remains the unconventional Bulleri who wears cowboy boots everywhere, celebrates a 49th birthday each year either at the Brehon Pub or Erie Cafe in Chicago (the real one was bleak), frowns on computers, loves practical jokes and imagines himself as a benevolent gunslinger in the old Wild West. Bulleri is one of the most loved and popular people in Nasdaq trading. "My wife says to me, You may be getting chronologically older, but you refuse to mature,'" Bulleri howled.
Above all, Bulleri has a reputation for integrity. He says he built loyalty among Sherwood customers, promising and delivering the best bid and asked prices available when customers send their orders. "You don't hurt your buddies," he said. Sure, there is nothing wrong with payment for order flow, but he himself lets the Sherwood desk in New Jersey pick up that business.
"If you don't have integrity in your personal life, you can't come sit on a trading desk," said Bulleri, curving his thumbs behind the cowboy-size belt that hitches up his slacks, his fingers fidgeting the letters OTC stamped across the buckle.
"If you are a screaming jock with no ethics," he added, "you don't belong in the business. You may be profitable on individual trades for a year or so, but by the time your reputation has gotten around, nobody will do business with you."
"To know him is to love him," said Cindy Abbot, one of three people who work with Bulleri on the Chicago desk. (The other is Lynn Hagland.) "He gets a little carried away at times but he means well. He tells it like it is and people respect him for that."
Bulleri studied language, journalism and broadcasting but never really hit the books in college. He even played drums in a jazz band and worked in restaurants, bars, the dry-cleaning business, and on some nights only caught two-hour naps. He was in active service for one year in the U.S. Marines.
Bulleri says he might have become a truck driver but for a harmless penchant, gambling on baseball and football games. You see, the restaurant run by his stepfather, Alfredo Federighi he died in 1969 was a popular watering hole for traders from the Chicago office of a now defunct over-the-counter firm named New York Hanseatic.
"One of the traders said I should become a trader, and I looked at him and said, I don't know anything about trading,' and he said, Do you know anything about money? You're whipping my butt on the baseball.'"
Thus began Bulleri's first introduction to life on Wall Street. His break came in 1966 on the desk at New York Hanseatic's Chicago desk, followed six years later on the local over-the-counter desk of the since shuttered Drexhell Burnham Lambert. He later joined the desk at Chicago Corporation, handling the Sherwood order flow. The business was subsequently handled directly by Sherwood out of the same floor space headed by Bulleri. His son, Roy has followed him, trading at EVEREN Securities in Chicago.
Growing up in a close-knit, strongly Italian-American neighborhood, so close that people literally brushed each other praying in tiny St. Michael's Roman Catholic Church (which only had seating for 100 souls), you saw up close the lies and character in people's eyes. The neighborhood was a series of small stores.
Lee Bulleri's dad, Ottavio, first worked in a restaurant operated by his wife's mother, Margaretta Sibaldi, and later opened up his own restaurant and a small frozen ravioli company in Chicago. His mother Justine, in her 80s and hale and hearty, ran a dry cleaners, and still goes to work at the same building where she now runs a tailor shop. (Margaretta Sibaldi died in 1944 and her husband Angelo lived until 1988, to the ripe old age of 100.)
"What I remember most is sitting down to eat dinner at the dry cleaners, and five or six people walk in and Dad would invite them to sit eat with us," Bulleri recalled. "It was very neighborly."
Bulleri remembers attending his first cocktail party hosted by the Security Traders Association of New York. A guy introduced himself as the man at Merrill Lynch & Co. who crossed 100,000 shares that day.
"I said, Jeez, I just work on the desk at New York Hanseatic writing up tickets. It's a pleasure to meet you sir.' And he said, One of these days, you'll do 100,000 shares'. So I am talking to this guy for 20 minutes and my boss comes over and says, Why are you talking to that smuck for? That smuck is no big trader at Merrill, he's a wire operator.'"
Bulleri's upbringing on the Southwest Side of Chicago did not prepare him for over-sized egos, and his STANY encounter taught him a valuable lesson.
Bulleri first started trading on the predecessor market to Nasdaq: the original OTC market where technology was mostly telephones and quote terminals. Nasdaq was established in 1972. Perhaps that start explains why Bulleri is no fan of computers (though he is no Luddite, and he does think some computing is necessary).
"In those days, you didn't see the whole market. You called up three desks to get an inside market, but being a sophisticated trader you usually knew what the market was anyway," Bulleri explained.
The sheer nature of this hands-on marketplace fostered some clubby relationships (though regulators would later claim some of these relationship were too close for investor comfort). Information was sometimes traded over bottles of beer.
Bulleri described the environment. "After the market closed, all the traders would meet at the bar and one of them would say, Hey, there are buyers out on XYZ stock' he wouldn't know how many or how much they were buying and I'd say, A buyer lifted me in that stock and I ended up shorting some for him and now I've lost my position.'"
After work, Bulleri knew how to blow off steam. Once he and some friends hijacked an off-duty cabby because they wanted to travel cross-town in a hurry. Fortunately, the cabby had a sense of humor. "We paid him the correct fare, and we drove him with us to the party," Bulleri said.
Another time, Bulleri went buying martial arts gear in Chicago's Chinatown for Bill Black. Black vividly remembers the episode. "He put this guy on the phone to me who spoke in a Cantonese dialect and had very poor English. But by the time Leroy had done with him, he was speaking like an Italian-American."
Success hasn't changed Bulleri. He has the common touch. Last month, he put down 120 mail-order plants in his Chicago suburban garden. In Florida, where he maintains a home in Fort Meyers on the Gulf Coast, neighbors sometimes confuse him for a caretaker because he is constantly dressed in duds, his head covered by a bandanna pottering about the garden.
Bulleri is full of common sense, his friends say. Asked a question about changes in the equity markets and he responds that if market makers put their capital at risk then there must be an incentive for them. That incentive is being squeezed because of narrowing spreads.
Bulleri gives this story. "I was in a bar and told this trader to stand at attention with his hands at his side. Now I took my finger and pushed him a little, and he was off-balance.
"So I said, Spread your legs a bit, I mean just a bit, maybe even six inches.' So he spread his legs and I poked him and I couldn't budge him. I said, You see the difference? We are not talking about a big spread but enough to support your balance and weight.'"
Bulleri is not always that serious about matters. The secret to long life, he says, is laughter and not waiting until retirement to "goof off."
"You goof off along the road, hop into pubs and have a pint or two along the way," he said, and he is making no apologies.