Wednesday, November 27, 2024

Monica Lewinsky? No, Merger Mania!

Reeling from the relentless allegations about President Clinton's extracurricular activities, news of the merger talks between Nasdaq and the American Stock Exchange stirred nonchalant reactions in Washington.

Yes, this was a big yawn of a yarn.

Even so, the merger has an important place in the heart of Washington. A proposal in principal to merge both exchanges must be approved by the Securities and Exchange Commission. And it does raise anti-trust concerns.

"I would expect the Senate to take a close look at it if the transaction goes forward," a Senate source said, lamely. "But we won't jump way out ahead of it. It's too soon to say whether hearings would begin before or after the SEC begins its review."

A Senate staffer said, "things will have to progress a little further to warrant any official action up here."

One mildy-excited House staffer said the paper that broke the Watergate scandal looked a little ridiculous. "The Washington Post got scooped by The New York Times and the Wall Street Journal on the Nasdaq and AMEX merger."

Now that's a story.

Market Makers Have More Time to Implement OATS

The Securities and Exchange Commission approved a new schedule for the Order Audit Trail System (OATS), giving market makers the extra time they said is necessary for compliance.

OATS, an electronic system designed to gather up to 25 trade details, was proposed as part of Nasdaq's agreement to more aggressively police its members in the wake of price-fixing allegations.

On March 1, 1999, electronic orders received by market makers or electronic communications networks must be reported to OATS.

All electronic orders must be reported to OATS by August 1999, and all non-electronic orders, or manual orders, must be reported to OATS no later than July 31, 2000.

On August 7 this year, all computer-assissted clocks must be synchronized for OATS compliance, while all mechanical clocks must be synchronized by July 1, 1999.

The National Association of Securities Dealers said its NASD Regulation subsidiary will use data collected via OATS with data currently reported through the Automated Confirmation Transaction Service and through Nasdaq to substantially improve its operation.

The NASD said OATS will be an "integrated audit trail of quotation, transaction and order data, greatly enhancing NASD Regulation's surveillance and examination capabilities."

OATS was formally proposed in a filing with the SEC last summer. The new OATS schedule was introduced under prodding by market makers and the Security Industry Association's OATS Ad Hoc Committee.

The group argued it would have been impossible to provide most of the proposed components by an earlier start-up date for those orders currently captured in an automated system.

At a meeting in March last year, members of the OATS committee expressed its concern to SEC staffers present.

New SEC Commissioner Speaks on Market

Laura Unger, the Securities and Exchange Commission's newest commissioner, provided a glimpse of how she will guide her policies in office, promising flexibility and foresight.

Speaking at the Security Traders Association's annual Washington Conference in the Watergate Hotel, Unger said she would strive to "maintain the appropriate balance between investor protection and liquid and competitive markets."

"The approaches we take should be flexible, and the industry should consider 30 years ahead," Unger said.

This view seemed contrary to the vast majority of comment letters submitted in response to the SEC's concept release published last June. Most of these letters took the view that the status quo was preferable, according to Unger.

The National Association of Securities Dealers' proposal for a voluntary limit-order book, she said, "raises a lot of fundamental market-structure issues," including the role of Nasdaq as both regulator and market participant.

However, she supports a new order-delivery and execution system combining SelectNet and SOES in a single system. "[Currently these two systems] work at cross purposes, " Unger added.

Turning to the controversy on 31(a) fees, Unger said without elaboration that these fees affect traders' "bottom line. The feeling is you're being squeezed in the pocket book."

Elsewhere, Unger is a proponent of quoting in decimals. "At least with decimals, people will know what you are talking about," she said.

One Cent

Once decimalization is in place, the remaining issue would be whether to quote in increments of one cent or five cents, according to Unger. "You will all work that out in the industry," she added.

However, she acknowledged the challenge of adjusting systems to quote stocks in decimals, recognizing the other major operational challenges ahead, such as Year-2000 compliance.

Unger thinks SEC Chairman Arthur Levitt agrees with her outlook, and speculated that the House, which is considering legislation mandating decimalization, will probably base any new initiative on the results of a General Accounting Office (GAO) report. "Left at the mercy of the GAO," is how she put it.

Prior to Unger's November 1997 appointment to the SEC, she served as counsel to the Senate Banking, Housing and Urban Affairs Committee which is headed by Sen. Alfonse D'Amato (R-N.Y.). Earlier, she was an attorney in the SEC's enforcement division.

Fast Track

Steve Davenport, managing director and head of over-the-counter trading at Merrill Lynch & Co. in New York, transferred to Sydney to run the firm's Australian equity sales and trading operations. Davenport, who will also oversee equity trading in New Zealand, will continue to report to Bob McCann, managing director and head of global equities, as well as Greg Bundy and John Magowan, chief executives of Merrill Lynch Australia. Tom Wright will replace Davenport in New York. Wright will also continue in his previous duties as head of institutional OTC trading at Merrill.

Capital Institutional Services, a Dallas-based institutional brokerage firm, named R. Douglas Jones director of research and product marketing. Jones, previously a compliance analyst director at Fidelity Investments in Dallas, will oversee the firm's research marketing and public-relations functions.

Joseph S. Rizzello, executive vice president of business development, marketing and new product development at the Philadelphia Stock Exchange, resigned from his position to join The Vanguard Group as a principal. Rizzello will manage the firm's brokerage arm, Vanguard Brokerage Services, in Malvern, Pa.

Frank Angelilli left New York soft-dollar firm Standard & Poor's Securities to join Vandham Securities as a vice president of institutional sales. Angelilli, a vice president of sales at Standard & Poor's, will be based in New York.

William Hotchkiss, a project manager for peer review and liaison with the Securities and Exchange Commission, retired from the National Association of Securities Dealers. Hotchkiss, a 34-year NASD veteran and former director of compliance, is 58.

Chicago's ABN AMRO Incorporated named James Keeney director and senior analyst of the equity-research department. Keeney, previously a senior director in the research department at Rodman & Renshaw in Chicago, will cover domestic pharmaceutical and drug-delivery stocks.

Warren G. Shore, former president of clearing firm First Options of Chicago, joined Durango, Colo.-based Optimark Technologies as a senior vice president of market-maker relations. He will be responsible for communications between OptiMark and its market-maker customers.

SBC Warburg Dillon Read named Bill Schneider director of its U.S. equity block-trading desk. Schneider, previously head of the equity block-trading desk at Salomon Smith Barney in New York, will be based in the firm's new Stamford office complex. He will report to Daniel Coleman, managing director of all U.S. equity trading.

EVEREN Securities added six traders in their main offices in Chicago.

Equity traders Richard Friedman and Ryan Spencer joined EVEREN from Rodman & Renshaw in Chicago.

Steve Roy and Jeff Snower joined the Chicago-based firm from the Second City equity desk of Nesbitt Burns. Both will trade on the equity desk.

Maria Gonzalez was named a trader on the equity desk at EVEREN. She was previously an assistant on the agency desk at the firm.

And Kristina Thorlakson joined EVEREN as an agency trader. She was previously an agency trader at Olde Discount Corp. in Detroit.

Matt Higgins, an equity trader at Hill, Thompson, Magid & Co., left the Jersey City firm to join New York-based Fidelity Capital Markets on their equity desk. He will report to Tom Stones, head equity trader at Fidelity.

Preferred Capital Markets in San Francisco hired Edward Albert as co-director of equity trading. Albert was formerly a senior equity trader at Hambrecht & Quist in San Francisco.

Preferred also added Steve Boeckmann to the equity desk as a trader. Boeckmann was previously an equity trader at BancAmerica Robertson Stephens in San Francisco.

Jim Gallagher was named chief operating officer of the Philadelphia Stock Exchange (PSE), replacing current COO Tony Ward. Gallagher was hired as a consultant at the PSE by outgoing chairman and chief exeutive Lee Korins in December.

Gallagher is a former president of the Pacific Exchange and executive vice president of the Toronto Stock Exchange.

New York's Nash, Weiss, a market-making division of Fleet Securities, appointed Neil Feldman its president and chief executive. Feldman will manage the trading floor for Nash, Weiss. A 33-year Wall Street veteran, Feldman joined the firm from Prime Charter in New York, where he headed Nasdaq trading as a partner and managing director.

Nash, Weiss also named James J. Welsh an executive vice president. He will assist Feldman in the management of the trading floor.

Welsh was previously head Nasdaq trader at New York's Highlander Asset Management.

Both Feldman and Welsh will report to Pascal J. Mercurio, chairman of Nash, Weiss.

Looking to expand its brokerage operations in the U.S., Waterhouse Investor Services, a unit of Canada's Toronto-Dominion Bank, agreed to acquire La Jolla, Calif.-based Jack White & Co. for $100 million.

EVEREN Securities opened its ninth branch office in the Chicago metropolitan area. The new Orland Park office currently has six employees. EVEREN is a Chicago-based firm.

Buyside and Sellside Split On NASD Limit Order Book: Majority Would Be Compelled to Use Nasdaq Fi

About 70 percent of sell-side traders interviewed in a new survey have expressed opposition to Nasdaq's proposed consolidated, or central, limit-order book. An equal proportion of buy-side or institutional traders, however, are in favor of the book.

If there was to be a Nasdaq-sponsored central limit-order book, approximately two-thirds of all respondents, both buyside and sellside, said they would feel compelled to use it.

That's two of the results of the Security Traders Association's 1998 annual survey of members on hot-button topics, a survey which generated 865 responses, including 182 from STA buy-side members.

STA President John Tognino said the survey will be used to develop policy positions on a wide range of issues.

Circuit Breakers

More than three-quarters of respondents strongly favor the use of circuit breakers to curb trading during rapidly declining markets. Most would prefer to see a circuit-breaker formula based on a percentage relationship between the amount of the decline in the Dow Jones Industrial Average, and its opening-day value formula. Less than 20 percent favor the use of absolute numbers (such as a decline of 250 points). Nearly two-thirds of respondents favor reopening the markets after a trading halt in order to establish closing prices for the day.

An equal number of buy-side and sell-side traders, 66 percent, expressed a preference for setting the minimum trading increments at 5 cents, if quotation prices were to change to decimals from the current use of fractions.

A total of 70 percent of buy-side traders and 87 percent of all others said decimilization should be delayed at least until next year. Of this segment, almost 50 percent from the buyside and 64 from the sellside thought decimilization should be delayed until after 2000.

ECNs

Seventy-four percent of all respondents said electronic communications networks (ECNs) should be regulated as broker dealers or as a separate category of firm; 25 percent of each category felt they should be regulated as exchanges and only a small percentage thought they should have the same status as customers.

About two-thirds of buy-side respondents thought Nasdaq should have a trade-through rule, while a slight majority of others were opposed.

Seventy-two percent of sell-side respondents felt that broker dealers should be able to charge fees similar to ECNs, while 52 of buy-side respondents thought the same.

1998 STA Survey of Members

Should Nasdaq contain a central limit-order

book built and run by the National Association

of Securities Dealers?

Yes % No % Total

Buyside 109 69 50 31 159

Sellside 193 29 463 71 656

Total 302 37 513 63 815

Source: Security Traders Association

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Freedom and Cleary Gull Prepare For Nasdaq Dynamo: Deal Expected to Close Mid-April After Freedom

Freedom Securities in Boston is acquiring Milwaukee-based Cleary Gull Reiland & McDevitt, a merger that will create a new Nasdaq market-making dynamo.

The deal, valued at roughly $25 million (comprising 80 percent stock and 20 percent cash) was contingent on Freedom going public in a New York Stock Exchange initial public offering.

At press time, Freedom and Cleary had signed a definitive agreement in principal. The deal was expected to close in mid-April.

Network

Freedom is the holding company of Freedom Capital, a retail and investment-banking firm, and parent to two brokerage subsidiaries, Boston's Tucker Anthony and San Francisco-based Sutro & Co. Both Tucker and Sutro are Nasdaq market makers, serving Freedom's network of roughly 600 retail brokers.

Cleary Gull is an 11-year-old, 100-person, privately-held institutional brokerage, investment bank and market maker with recently-opened offices in Denver and Chicago. The firm was involved in 30 transactions last year valued at $12.7 billion, including $700 million in led or co-managed public equity offerings.

Freedom said its acquisition is a good strategic fit, combining Cleary's Midwest presence with Freedom's coastal outposts. Cleary Gull will independently manage its offices in its current locales, and keep both its name and current management and staff.

Cleary Gull's equity trades will be cleared through Freedom's clearing agent, Wexford Clearing Corp, a subsidiary of New York-based Prudential Securities.

"Clearly, the deal brings a lot of synergies and cost savings on the backoffice side," said an official at Cleary Gull. "On the trading side, more capital will be available for Cleary Gull's institutional and Freedom's retail-oriented businesses." Currently, no staff cutbacks at Cleary Gull are planned.

New Office

Cleary Gull's recently-opened Denver office has a five-person equity-trading staff, headed by Bob Neugebauer, formerly a trader at the firm's Milwaukee office. The new office will hire four institutional sales traders and a banking and research staff.

The Chicago office will concentrate exclusively on research and banking.

"Cleary Gull will expand our capabilities in key market segments that complement our existing capabilities at Tucker Anthony on the East Coast and at Sutro & Co. on the West Coast," said John H. Goldsmith, chairman and chief executive of Freedom, in a prepared statement.

"This alliance allows us to pick up our retail and research capabilities," added David K. Prokupek, chief executive at Cleary Gull. "And we expect our asset-management business to hit $1 billion by year's end."

Jefferies Group to Spin-Off ITG

Jefferies Group is spinning-off its New York equity trading and research firm, Investment Technology Group (ITG), under a plan to separate it from its affiliated Los Angeles-based investment bank, Jefferies & Company.

Jefferies Group is currently the holding company of Jefferies & Company, and owns 82.3 percent of ITG.

Under the plan, Jefferies Group shareholders will own 100 percent of Jefferies & Company under a new holding company, Jefco. In a tax-free transaction, the remaining Jefferies Group assets, 15 million shares, or 82.3 percent of ITG, will be merged with a new holding company, ITG Group.

All Jefferies & Company's shares will be distributed tax free to Jefferies Group shareholders. Currently, public shareholders control 17.7 percent of ITG. After the spin-off, Jefferies Group will transfer its 82.3 percent ownership in public shares.

"This spin-off allows us to give stock compensation back to our employees, based purely on our own performance," said Jefferies & Company President Michael L. Klowden. "ITG will be free of the constraints of Jefferies Group holding the majority of its stock. It will be free to make strategic acquisitions with its stock."

Klowden does not expect the spin-off to have much impact on the day-to-day operations of either unit.

"ITG has really always functioned on its own," he said. "Jefferies Group is relinquishing control of ITG, allowing it to be free of all constraints."

Klowden said the split will also allow Jefferies & Company to increase regulatory capital to support their underwriting capabilities. In 1997, the firm was the lead or co-manager of 55 high-yield offerings, and 35 equity offerings.

The spin-off is awaiting approval by the Internal Revenue Service because of the tax-free nature of the split and stock redistribution. Jefferies Group has retained global investment bank J.P. Morgan & Co. for the transaction.

A New Blue-Chip Index Includes Nasdaq Stocks USLX Is Free to Users While Dow Raises Fees

A new blue-chip index of the top 60 stocks traded on Nasdaq and U.S. listed exchanges is challenging the preeminence of the Dow Jones Industrial Average.

The USLX was created by the Financial Information Forum (FIF), a New York-based market-data service company, which is licensing the index to vendors, broker dealers and other parties.

Automatic Data Processing, Bridge Information Systems, Data Broadcasting Corporation and ILX Systems have signed licensing agreements to publish the USLX.

Two Strengths

The USLX is obviously far from being a popular benchmark, but it does have at least two strengths: unlike the Dow Jones, the USLX includes Nasdaq stocks and is available to users free of charge.

"We think a lot of vendors won't be able to afford the new charges for the Dow Jones," said Tom Jordan, executive director of the New York-based FIF. "We want to provide vendors with an alternative average."

Dow Jones & Company, publisher of the Dow Jones index, recently announced plans to increase its monthly access fee for index values, raising a furor among some users.

The USLX consists of the 60 stocks with the highest market capitalization traded on the New York Stock Exchange, Nasdaq and the American Stock Exchange. The new index represents almost 40 percent of the total market capitalization of these markets.

The Dow Jones, on the other hand, is a price-weighted average of 30 actively-traded NYSE stocks. The oldest and most widely-followed market index, the Dow Jones represents almost 20 percent of the market value of NYSE stocks.

Better Indicator

Currently, the USLX includes 54 NYSE stocks and six Nasdaq listings. "We couldn't countenance leaving stocks out of a blue-chip index like Intel or Cisco [System Inc.] just because they are traded on Nasdaq," Jordan said. "Including Nasdaq companies will create a better indicator of the marketplace."

Richard Tofel, a Dow Jones spokesman, said the company is negotiating with customers to raise monthly charges for publishing the Dow Jones index. The market-data giant is seeking a $1 per month per terminal fee for real-time feeds. Charges for delayed feeds are significantly less, about 25 cents per month per terminal. Tofel added that the Dow Jones is published on 300,000 data terminals in the U.S.

Tofel acknowledged that the proposed charges have created resentment. "Our raise in charges has spurred a fair amount of public discussion," Tofel said. "But I expect all our major customers to agree to new charges."

For its part, the FIF said it launched the new index partly for strategic marketing reasons. To ensure that the index continues to list the 60 U.S. stocks with the highest market capitalization, the FIF will evaluate component securities once a year for possible relistings.

A Prescription for Growth?

Physician practice-management companies (PPMs) first stormed the initial-public-offering market in the mid-1990s, promising to consolidate highly- fragmented medical specialties and to reduce operational costs.

A juicy story, to be sure, given that public companies still only control about ten percent of physicians' practices. High expectations, however, were soon followed by monumental disappointments, leaving a foul taste that still sours the industry. As a result, few sectors have faced more resistance from the capital markets, or been as volatile in the aftermarket than PPMs.

"A lot of factors have contributed to this," said Minneapolis-based Piper Jaffray analyst Brooks O'Neil. "These include very early-stage consolidation among young, fast-growing companies, limited information technology and high investor expectations."

Coastal Physicians (NYSE:DR) and Physician Resources Group (NYSE:PRG) are perhaps classic examples of companies that failed to fulfill investor expectations.

Coastal Physicians priced 3 million shares at $11 1/2 in June 1991 through a syndicate led by Smith Barney Harris Upham (now part of Wall Street giant Solomon Smith Barney), climbing to $40 1/4 in 1994. Heavy debt whittled away most of the gains in the second half of 1995. The stock recently closed trading at three-quarters of a dollar.

Physician Resources Group, a Smith Barney-led June 1995 IPO priced at $13 a share, suffered the wrath of investors for a different reason no intrinsic value gained as the company expanded. In 1996, the Dallas-based operator of ophthalmic and optometric practices acquired 140 practices for about $500 million, financed in large part through the company's strong stock price.

"They grew too fast and were never able to really add value to the practices," said one industry analyst, who requested anonymity.

During the acquisition spree in June 1996, the company's stock peaked at $33 3/8 before investors had second thoughts after the company's poor 1996 second-quarter operating results were posted. The stock recently closed at $4.

Despite the appetite for additional capital among PPMs, such horror stories have made it difficult, if not impossible, for underwriters to drum up support for proposed offerings. In 1997, three companies were unable to attract sufficient investor interest, despite the fact that 13 PPMs were previously able to price IPOs, raising $369.4 million in capital.

In the fourth quarter of 1997, Dentalco postponed its Morgan Stanley Dean Witter, Discover & Co.-led offering, citing market conditions. In December, First New England Dental withdrew its proposed $27.6 million offering, through New York-based Furman Selz.

Pentegra Dental (AMEX:PEN), which originally filed its intent to go public in October with Lehman Brothers in New York serving as lead for the deal, is making another run at the public markets with Minneapolis-based Dain Rauscher, the deal's former co-manager, serving as lead.

"Unfortunately, it's set at a pretty low valuation," said Wade Massad, director of equity syndication at Dain Rauscher, referring to the deal's proposed $5 to $7 asking price.

Still, all is not pessimistic. Massad for one, sees a silver lining. "This [latest deal] is slowly but surely coming along," he said. "If you look at how these [PPMs] have performed over time, they have done pretty well."(Pentegra Dental was slated to price the week of March 23, according to Massad.)

Through the close of trading on March 27, the average return for last year's 13 IPOs within the sector stood at 33.23 percent above offering.

Despite some continued market skepticism, other companies are helping to fill in the supply side of the equation. But the question remains: Will investors return to this once problematic industry?

Despite the earlier setbacks, O'Neil and others believe the sector is poised to deliver explosive growth.

"You need mass to achieve economies of scale," said San Francisco-based Volpe Brown Whelan & Co. analyst John Ederer, alluding to one of his favorite picks, American Oncology (Nasdaq:AORI), which had 35 practices in 15 states under management at year's end.

Aiming to avoid the pitfalls taken by less successful offerings, the Houston-based company is taking care to improve operating margins within each acquired business. That has led to the recruitment of more physicians, the addition of subspecialties within a practice's core specialty, (such as cancer treatment), payer agreements, alliances with pharmaceutical entities as well as clinical research.

"When you have 300 physicians who see 80,000 new cancer patients each year, that's valuable stuff to pharmaceutical companies," Ederer noted.

Ederer rates American Oncology a "strong buy," forecasting that 1998 earnings will jump to 65 cents a share, up from a 1997 earnings per share of 48 cents, on revenues of $431 million (before climbing to 85 cents on revenues of $557 million in 1999.) American Oncology closed late March at $15 9/16, 25.9 percent below its June 1995 opening through Baltimore's BT Alex. Brown.

In a related sector, Monarch Dental (Nasdaq:MDDS), currently the largest publicly-traded DPM (dental practice-management company) with 99 dental practices under management, is viewed by some analysts as a key consolidator within the industry.

"This is a highly-fragmented industry," noted St. Petersburg-based Raymond James & Associates analyst Michael Baker, who initiated coverage of the company with a "buy (1)" rating. "In spite of the growing number of participants, DPMs' penetration of the market has not even begun to scratch the surface," Baker said in a report.

"Revenues of the DPMs total approximately $335 million, which represents only one percent of the $35.4 billion market," he added.

On top of that potential growth, Baker notes that the Dallas-based Monarch Dental has been able to boost revenues from acquired practices by about ten percent. Another advantage is insulation from potential healthcare reform. Whereas general PPMs rely upon Medicare and Medicaid to compensate for about 32 percent of revenues, DPMs only rely upon such sources for about four percent of revenue, Baker noted.

One thing for certain is that PPMs will continue to tap the IPO market. Whether they will be able to price potential IPOs or become fodder for existing public entities, companies within this largely privately-held industry will nonetheless continue to affect the IPO market.

"I tend to think we're in the first inning of a nine-inning game," Piper Jaffray's O'Neil said. "In general, we remain very positive about the outlook for the industry."

There's at least 100 private, venture-backed PPMs, O'Neil noted, adding that issuance from these companies will keep the IPO market flush with supply.

Even so, Ederer questions the marketability of all the supply.

"There are a lot of PPMs that are venture-backed that aren't going to make it to the public markets," he said. "That's fertile ground for potential acquisitions."

Nevertheless, the forward calendar is sprinkled with some offerings from the sector.

Late last month, American Medical Providers (Nasdaq:AMPZ) was slated to price 3.7 million shares, between a proposed price range of $10 to $12, through a syndicate headed by A.G. Edwards in St. Louis. American Dental Partners (Nasdaq: ADPI), slated to price two million shares through a BT Alex. Brown-led syndicate on the week of April 6, could stand to become the largest publicly traded DPM.

Physicians Trust, the operator of 14 neuro-musculoskeletal practices, filed its intent to test the public waters on March 3, through a syndicate headed by Radnor, Pa.-based Pennsylvania Merchant Group.

Stephen Lacey is associate editor of The IPO Reporter, a sister publication of Traders Magazine.

A New System Promises To Police Trading Abuse:But Sending Real-Time Trade Data to Regulators Will

Traders hate rude interruptions. A breakdown in market-data systems leads to pandemonium. A faulty telephone connection is taboo.

So it is with a certain resignation that Nasdaq market makers are bracing for another interruption, and with nary a word of protest the implementation of the Order Audit Trail System, or OATS.

On March 16, the Securities and Exchange Commission made OATS official, mandating Nasdaq desks to install the real-time electronic system for gathering and reporting more than two-dozen trade details directly to the National Association of Securities Dealers. That's a mammoth operational challenge, as desks now have up to 90 seconds to send trade details after an order is executed.

But it wasn't exactly a sudden surprise. Several years back, OATS was a foregone conclusion. The NASD agreed to implement OATS as part of its settlement with the SEC in 1996.

OATS places a substantial systems and regulatory burden on each Nasdaq desk, requiring the desks to record order information based on the exact hour, minute and second of execution. That will allow NASD Regulation to better police trading abuses, such as front-running and trading-ahead practices.

"It's set in stone, it's a pain in the neck and we have no choice but to implement OATS," one market maker snapped.

OATS will be rolled out in incremental steps. By March 1, 1999, orders received by electronic communications networks or at the trading desks of market makers will be required to report data via OATS.

By Aug. 1, 1999, all electronic orders must be reported, while on July 31, 2000, all manual or non-electronic orders must be covered.

The new rules require members to synchronize the business clocks used to record OATS data, including computer-assisted clocks and mechanical time-stamping devices.

While the regulators might have had noble intentions, OATS has the makings of a technological storm, with companies spending thousands of dollars equipping for the systems changes.

This has lead to concern among smaller desks that the high cost of compliance could drive them out of business.

Nevertheless, some traders think most market makers will weather the storm. "Some small firms might stop making markets," said the head of trading at a four-person Nasdaq desk. "But I suspect most desks will continue business as usual."

The head trader's desk uses BRASS, the order-management and trade-routing system sold by Automated Securities Clearance Corp. of Weehawken, N.J. Automated Securities Clearance had good news, he said. When the deadline looms closer, his worries will be over with a simple flick of a switch and a reasonable service charge. (The trader declined to give the cost.)

"We're in good shape," the trader added. "But much smaller desks may not be so fortunate and may have to pay exorbitant costs to service bureaus and clearing firms to make the adjustments."

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